9 – The challenges of cultural management
The role of curatorship, in which meanings and narratives are produced, will probably be reinforced. It will, however, be subject to complex, ever-evolving challenges posed by trends such as hybridism and the “on-demand” nature of what the younger generations are now seeking out. These new generations of digital natives multitask with everything they do, leading to necessary changes being made in the way in which culture is shared with them, starting with schools, museums and libraries.
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